Beamr Imaging Ltd. Video Software AMD EPYC 7742 Solution Brief





Beamr services the biggest telcos and online video service providers as the industry’s top developer of content-adaptive encoding and video optimization technology which enables superior video quality, excellent CPU performance, and superior bitrate efficiency for managed services, streaming video distributors, broadcasters and video streaming platforms. Backed by 44 patents, Beamr's perceptual optimization technology works natively inside our HEVC and H.264 video engines. CABR (Content-Adaptive Bitrate) is a innovative rate-control mode that enables guaranteed quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

The advanced imaging technology Beamr developed for our codecs are covered by 11 International patents that are a part of the forty-four total patents the company holds that cover our breakthrough video optimization innovations. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for MSOs, streaming video distributors, and CDNs. With compute efficiency being an essential goal, video architects must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and standards such as HEVC, HDR, and 4K.

As a original inventor of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptual quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the anchoring feature for the company's HEVC encoder Beamr 5x and the H.264 codec Beamr 4x. CABR is the most effective way to ensure the highest video quality at the lowest bit rate. By activating CABR, the user can realize an additional more info bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

In the video industry, quality claims are made by vendors and service providers, yet the methodology for verifying them are rarely disclosed. At Beamr, we checked our claims using a well understood International standard that gives Beamr customers the confidence to embrace Beamr perceptual optimization technology. If you view a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This claim has been verified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. We encourage you to visit beamr.com to learn how Beamr pioneered this new category of CAE content-adaptive encoding and optimization, using CABR.

At the NAB show in April 2019, Beamr showed with Intel a silicon powered CABR solution, where for the first time, streaming video services and 5G mobile services can use MEC to deliver the density, cost, and bitrate efficiency needed for high-volume applications like game streaming, 5G connected autonomous cars, real-time live sports streaming, VR, or any use case where high video quality at low bitrate is needed. For video app developers, silicon accelerated CABR allows new product frontiers for demanding applications such as video editing and publishing on the latest generation of mobile devices, tablets, and desktop computers.




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